"Sure, I'd like to be like the House of Chanel"
About this Quote
Galliano’s “Sure” does a lot of work. It reads as casually agreeable, but it also shields the audacity of the desire. Chanel isn’t merely a label; it’s a cultural system with near-automatic legitimacy: a codified silhouette, a mythology (Coco’s biography as brand scripture), and a commercial engine that prints money through perfume, handbags, and licensing. Wanting to be “like” Chanel signals a pivot from designer-as-artist to designer-as-architect of a durable brand universe.
The subtext is especially sharp given Galliano’s own career arc: maximalist theatricality, headline-making genius, then exile and rehabilitation. Chanel represents the opposite of fragility. It’s continuity disguised as reinvention, a house that can swap creative directors and still feel inevitable. When Galliano names Chanel, he’s implicitly naming what he doesn’t have control over: the corporate scaffolding that turns taste into permanence.
Context matters because Chanel is also a masterclass in narrative management. Its success has always depended on disciplined iconography and selective memory. For a designer whose work thrives on excess and spectacle, invoking Chanel is a wish to translate provocation into permanence, to be not just admired, but structurally unavoidable.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Galliano, John. (2026, January 16). Sure, I'd like to be like the House of Chanel. FixQuotes. https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/
Chicago Style
Galliano, John. "Sure, I'd like to be like the House of Chanel." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/.
MLA Style (9th ed.)
"Sure, I'd like to be like the House of Chanel." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/. Accessed 5 Feb. 2026.



