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Daily Inspiration Quote by John Galliano

"Sure, I'd like to be like the House of Chanel"

About this Quote

“Sure, I’d like to be like the House of Chanel” is an aspirational line that doubles as a sly admission about power in fashion: the goal isn’t just to make great clothes, it’s to become an institution that outlives trends, scandals, and even the people running it.

Galliano’s “Sure” does a lot of work. It reads as casually agreeable, but it also shields the audacity of the desire. Chanel isn’t merely a label; it’s a cultural system with near-automatic legitimacy: a codified silhouette, a mythology (Coco’s biography as brand scripture), and a commercial engine that prints money through perfume, handbags, and licensing. Wanting to be “like” Chanel signals a pivot from designer-as-artist to designer-as-architect of a durable brand universe.

The subtext is especially sharp given Galliano’s own career arc: maximalist theatricality, headline-making genius, then exile and rehabilitation. Chanel represents the opposite of fragility. It’s continuity disguised as reinvention, a house that can swap creative directors and still feel inevitable. When Galliano names Chanel, he’s implicitly naming what he doesn’t have control over: the corporate scaffolding that turns taste into permanence.

Context matters because Chanel is also a masterclass in narrative management. Its success has always depended on disciplined iconography and selective memory. For a designer whose work thrives on excess and spectacle, invoking Chanel is a wish to translate provocation into permanence, to be not just admired, but structurally unavoidable.

Quote Details

TopicEntrepreneur
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Citation Formats

APA Style (7th ed.)
Galliano, John. (2026, January 16). Sure, I'd like to be like the House of Chanel. FixQuotes. https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/

Chicago Style
Galliano, John. "Sure, I'd like to be like the House of Chanel." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/.

MLA Style (9th ed.)
"Sure, I'd like to be like the House of Chanel." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/sure-id-like-to-be-like-the-house-of-chanel-119635/. Accessed 5 Feb. 2026.

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John Galliano on Aspiring to the House of Chanel
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About the Author

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John Galliano (born January 28, 1960) is a Designer from United Kingdom.

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