"Swifter, higher, stronger"
About this Quote
Three clipped comparatives turned into a secular creed: "Swifter, higher, stronger" is less a slogan than a set of marching orders for modernity. Pierre de Coubertin didn’t revive the Olympics to host a charming pageant; he built a moral engine for the industrial age, where progress was measurable, public, and endlessly repeatable. The words work because they refuse nouns and excuses. No mention of joy, character, or peace. Just vectors: faster, higher, stronger. The grammar implies there is no finish line, only a ratchet.
The intent is pedagogical and political. In late 19th-century Europe, physical education was tied to nationalism, military readiness, and social discipline. Coubertin’s Olympic project offered a sanitized battlefield: competition without war, prestige without conquest. The motto’s brilliance is its neutrality. It can sell an ideal to schoolboys, statesmen, and sponsors alike because it sounds like nature’s law rather than an ideology.
The subtext, though, is tension. By elevating performance as virtue, it invites the shadow economy of performance: the obsession with records, the temptation of pharmacological "strength", the pressure to turn bodies into instruments. It also flattens the human story into metrics, which is precisely why it scales so well in a media age. The line is designed to be chanted, printed, and broadcast. It’s leadership distilled into three promises that can never be fully kept - and that’s the point.
The intent is pedagogical and political. In late 19th-century Europe, physical education was tied to nationalism, military readiness, and social discipline. Coubertin’s Olympic project offered a sanitized battlefield: competition without war, prestige without conquest. The motto’s brilliance is its neutrality. It can sell an ideal to schoolboys, statesmen, and sponsors alike because it sounds like nature’s law rather than an ideology.
The subtext, though, is tension. By elevating performance as virtue, it invites the shadow economy of performance: the obsession with records, the temptation of pharmacological "strength", the pressure to turn bodies into instruments. It also flattens the human story into metrics, which is precisely why it scales so well in a media age. The line is designed to be chanted, printed, and broadcast. It’s leadership distilled into three promises that can never be fully kept - and that’s the point.
Quote Details
| Topic | Sports |
|---|---|
| Source | IOC — "Olympic Motto: Citius, Altius, Fortius" (Latin; translation "Swifter, higher, stronger"); adopted by the IOC 1894; associated with Pierre de Coubertin. |
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