"Sydney is a very good market for us - we have a very strong following here"
About this Quote
The phrasing is also strategically modest. “Very good” and “very strong” are PR-safe intensifiers: positive enough to reassure presenters, sponsors, and journalists, but not so effusive that it sounds like pleading. It performs confidence. The “for us” matters, too, narrowing the claim to a particular company, repertoire, and brand - an implicit nod to Murphy’s long-built audience identity, likely tied to Sydney’s cultural institutions and its appetite for dance that feels both sophisticated and accessible.
Subtext: we belong here, and this city validates us. In a funding climate where the arts are constantly asked to justify themselves, “strong following” doubles as evidence. It signals community while quietly announcing leverage: if Sydney turns out, programmers should keep booking; if decision-makers want cultural capital, this is a proven asset. The line’s calm professionalism is the point - it’s artistry speaking in the language required to keep artistry possible.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Murphy, Graeme. (2026, January 16). Sydney is a very good market for us - we have a very strong following here. FixQuotes. https://fixquotes.com/quotes/sydney-is-a-very-good-market-for-us-we-have-a-112093/
Chicago Style
Murphy, Graeme. "Sydney is a very good market for us - we have a very strong following here." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/sydney-is-a-very-good-market-for-us-we-have-a-112093/.
MLA Style (9th ed.)
"Sydney is a very good market for us - we have a very strong following here." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/sydney-is-a-very-good-market-for-us-we-have-a-112093/. Accessed 16 Feb. 2026.




