Daily Inspiration Quote by Godfrey Reggio

Reggio’s line lands like a warning whispered over a hum you’ve stopped hearing. The comparison to air isn’t praise for tech’s “importance”; it’s an indictment of how thoroughly it has dissolved into the background of perception. Air is necessary, invisible, and mostly unexamined. So is the infrastructure of screens, networks, sensors, and algorithms that now frames what we notice, desire, fear, and forget. When Reggio says we’re “no longer conscious,” he’s naming the real power move: technology doesn’t have to persuade you when it can simply become the environment.

That’s the subtext that runs through his work (especially the Qatsi films): not “machines are bad,” but “speed and mediation change the human animal.” Ubiquity here implies a shift from tool to habitat. Tools sit in your hand; habitats shape your nervous system. Once tech is ambient, opting out stops looking like a choice and starts resembling suffocation - social, economic, even psychological.

The intent is also rhetorical: by borrowing the language of biology, Reggio reframes what most people treat as consumer preference (“I’m on my phone a lot”) into something closer to ecology (“I live inside a system”). It’s a clean, unsettling move. Air is shared; you don’t get your own private atmosphere. Likewise, his line hints at the collective stakes: when the medium becomes the climate, everyone breathes the consequences, including the people who never agreed to the terms.