"Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies"
About this Quote
The phrasing matters: “not only” signals a controlled escalation, the rhetorical move of someone used to committee rooms and stakeholder diplomacy. Start with the obvious, consumer-facing story (streaming, home theaters, phones), then pivot to the less comfortable implication: production and advertising are no longer insulated crafts; they’re data-driven responses to distribution. Technology doesn’t just deliver movies differently, it disciplines them. Budgets, runtimes, casting, even endings get shaped by what platforms can measure and what algorithms can surface.
Subtext: the industry’s old bargain - studios finance, theaters exhibit, TV promotes, audiences show up - has been rewritten by networks that own both the pipe and the spotlight. Advertising becomes less about mass persuasion and more about precision targeting, A/B-tested trailers, influencer campaigns, and platform-native promotion where a “recommendation” can replace a billboard. Production follows suit: franchises optimized for global legibility, content engineered for bingeability, and release strategies built around subscriber churn.
Contextually, coming from a politician, this is also an implicit policy warning. When technology reorganizes how culture is made and sold, it raises questions about labor, consolidation, competition, and public norms - issues governments eventually get dragged into, whether Hollywood likes it or not.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Glickman, Dan. (2026, January 15). Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies. FixQuotes. https://fixquotes.com/quotes/technology-has-not-only-changed-the-way-people-142612/
Chicago Style
Glickman, Dan. "Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/technology-has-not-only-changed-the-way-people-142612/.
MLA Style (9th ed.)
"Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/technology-has-not-only-changed-the-way-people-142612/. Accessed 12 Feb. 2026.

