"Technology is making design more exciting, with color, wallpaper, textures, fabrics that could never have been created without the technology"
About this Quote
Design has always flirted with fantasy, but Bromstad is talking about fantasy becoming manufacturable. His excitement isn’t just about shinier tools; it’s about a widened palette where the “impossible” becomes a product you can specify, print, weave, and ship. Color that used to be limited by dye chemistry, wallpaper constrained by repeat patterns, textures capped by what a loom or mold could realistically do - technology blows past those ceilings. The intent is optimistic and pragmatic: stop treating tech as a cold intruder and start treating it as a collaborator in pleasure.
The subtext is a quiet recalibration of authorship. When a fabric can be digitally printed in micro-gradients, when wallpaper can be customized to a room’s exact dimensions, the designer’s job shifts from selecting from a catalog to directing a system. Taste becomes less about scarcity and more about curation under abundance. That’s thrilling, but it also raises the stakes: if everyone can access extraordinary surfaces, what separates good design from sensory overload? Bromstad’s line implicitly bets on the designer’s eye as the new bottleneck.
Context matters: Bromstad is a TV-era designer, trained in a culture where design is meant to be legible, shareable, and instantly felt. His examples - wallpaper, fabrics, texture - are the high-impact, camera-friendly moves that translate on-screen and on social. Technology, here, isn’t abstract Silicon Valley futurism; it’s the back-end engine of maximalism, personalization, and the new expectation that your home can look like a render.
The subtext is a quiet recalibration of authorship. When a fabric can be digitally printed in micro-gradients, when wallpaper can be customized to a room’s exact dimensions, the designer’s job shifts from selecting from a catalog to directing a system. Taste becomes less about scarcity and more about curation under abundance. That’s thrilling, but it also raises the stakes: if everyone can access extraordinary surfaces, what separates good design from sensory overload? Bromstad’s line implicitly bets on the designer’s eye as the new bottleneck.
Context matters: Bromstad is a TV-era designer, trained in a culture where design is meant to be legible, shareable, and instantly felt. His examples - wallpaper, fabrics, texture - are the high-impact, camera-friendly moves that translate on-screen and on social. Technology, here, isn’t abstract Silicon Valley futurism; it’s the back-end engine of maximalism, personalization, and the new expectation that your home can look like a render.
Quote Details
| Topic | Technology |
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