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Daily Inspiration Quote by Alfred Hitchcock

"Television has done much for psychiatry by spreading information about it, as well as contributing to the need for it"

About this Quote

Hitchcock’s line lands like a well-timed cut: a compliment that turns, mid-sentence, into an indictment. “Television has done much for psychiatry” opens with the bland cadence of public-service optimism, the kind of thing a network executive might applaud. Then comes the switchblade clause: TV doesn’t just educate us about mental health, it actively manufactures the conditions that make therapy feel necessary. The joke is structural. It mimics television’s own seductions - reassure, entice, destabilize.

The intent is less about psychiatry than about the medium’s invasive intimacy. Television, unlike cinema, lives in the home. It colonizes downtime, pipes anxiety into the living room, sells serenity back through commercials, and normalizes a perpetual hum of comparison. Hitchcock understood suspense as a psychological technology: keep the audience alert, keep them watching. Here he implies TV runs that mechanism at scale, with far less artistry and far more repetition.

The subtext is a sly critique of modernity’s feedback loop: mass media popularizes the language of diagnosis (“nerves,” “trauma,” “complexes”) while simultaneously accelerating the speed, noise, and social pressure that those words try to contain. Psychiatry becomes both a lens and a mop.

Context matters: Hitchcock’s career spanned the rise of broadcast culture and the postwar boom in pop-psych talk. His films already treated everyday spaces as sites of menace; television made that menace ambient. The line isn’t anti-therapy so much as anti-system: a culture that profits from agitation, then congratulates itself for offering explanations.

Quote Details

TopicMental Health
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Hitchcock on Television and Psychiatry
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About the Author

Alfred Hitchcock

Alfred Hitchcock (August 13, 1899 - April 29, 1980) was a Director from United Kingdom.

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