"Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar"
About this Quote
The intent is corrective, aimed at critics and reformers who treat television as a moral failure rather than an industrial system. "Futile and probably fatal to beat it" signals a legal sensibility: punitive pressure can break the thing you're trying to improve, or invite backlash that makes outcomes worse. It's also a warning about misplaced standards. Wanting "caviar" implies a high-culture fantasy - prestige, refinement, uplift - while ignoring the medium's incentives: broad audiences, advertiser appeal, easy serialization, low friction consumption.
The subtext cuts both ways. There's a quiet defense of popular taste ("more people like scrambled eggs") that doubles as a critique of cultural gatekeeping. Yet it also accepts mediocrity as structural, not accidental, which is its most provocative move: TV isn't failing; it's succeeding at what it's built to do.
Contextually, this belongs to the recurring American argument over mass media - whether to demand elevation, enforce decency, or accept entertainment as a democratic mirror. Loevinger's line disarms that fight with humor, then lands a hard truth: you don't regulate a goose into laying caviar.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Loevinger, Lee. (2026, January 15). Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar. FixQuotes. https://fixquotes.com/quotes/television-is-a-golden-goose-that-lays-scrambled-162262/
Chicago Style
Loevinger, Lee. "Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/television-is-a-golden-goose-that-lays-scrambled-162262/.
MLA Style (9th ed.)
"Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/television-is-a-golden-goose-that-lays-scrambled-162262/. Accessed 14 Mar. 2026.








