"Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar"
About this Quote
Loevinger, a lawyer with a regulator's eye for unintended consequences, nails TV with a metaphor that flatters and insults in the same breath. Calling television a "golden goose" concedes its economic and cultural power: it reliably produces value, attention, and shared reference points. But what it produces are "scrambled eggs" - mass-made, messy, comforting, and fundamentally ordinary. The joke is that we keep demanding "caviar" from a machine designed for breakfast, then acting shocked when it tastes like breakfast.
The intent is corrective, aimed at critics and reformers who treat television as a moral failure rather than an industrial system. "Futile and probably fatal to beat it" signals a legal sensibility: punitive pressure can break the thing you're trying to improve, or invite backlash that makes outcomes worse. It's also a warning about misplaced standards. Wanting "caviar" implies a high-culture fantasy - prestige, refinement, uplift - while ignoring the medium's incentives: broad audiences, advertiser appeal, easy serialization, low friction consumption.
The subtext cuts both ways. There's a quiet defense of popular taste ("more people like scrambled eggs") that doubles as a critique of cultural gatekeeping. Yet it also accepts mediocrity as structural, not accidental, which is its most provocative move: TV isn't failing; it's succeeding at what it's built to do.
Contextually, this belongs to the recurring American argument over mass media - whether to demand elevation, enforce decency, or accept entertainment as a democratic mirror. Loevinger's line disarms that fight with humor, then lands a hard truth: you don't regulate a goose into laying caviar.
The intent is corrective, aimed at critics and reformers who treat television as a moral failure rather than an industrial system. "Futile and probably fatal to beat it" signals a legal sensibility: punitive pressure can break the thing you're trying to improve, or invite backlash that makes outcomes worse. It's also a warning about misplaced standards. Wanting "caviar" implies a high-culture fantasy - prestige, refinement, uplift - while ignoring the medium's incentives: broad audiences, advertiser appeal, easy serialization, low friction consumption.
The subtext cuts both ways. There's a quiet defense of popular taste ("more people like scrambled eggs") that doubles as a critique of cultural gatekeeping. Yet it also accepts mediocrity as structural, not accidental, which is its most provocative move: TV isn't failing; it's succeeding at what it's built to do.
Contextually, this belongs to the recurring American argument over mass media - whether to demand elevation, enforce decency, or accept entertainment as a democratic mirror. Loevinger's line disarms that fight with humor, then lands a hard truth: you don't regulate a goose into laying caviar.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
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