"Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't, then you're a fool and you should be in a different business"
About this Quote
Then he pivots, hard, into the realist’s warning. Calling you a “fool” isn’t just insult; it’s a professional boundary. Arledge is drawing a line between taste and infrastructure. What “people watch” isn’t simply a referendum on cultural worth, he suggests; it’s a product of incentives: advertisers underwriting mass audiences, ratings systems rewarding habit over risk, affiliates demanding predictability, executives fearing the cost of being wrong. Sitcoms and cop shows aren’t winning because they’re profound; they’re winning because they’re dependable, modular, and exportable - a factory format for attention.
The subtext is a critique of naive reformism. Want “something better”? Fine. But don’t pretend television is a classroom where enlightened programmers can assign homework. It’s a marketplace where emotion, repetition, and scheduling are the hidden curriculum. Arledge’s intent is bracingly pragmatic: if you want to improve the medium, you have to wrestle the machinery that shapes desire, not just scold the audience for having it.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Arledge, Roone. (2026, February 16). Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't, then you're a fool and you should be in a different business. FixQuotes. https://fixquotes.com/quotes/television-is-a-powerful-medium-that-has-to-be-152225/
Chicago Style
Arledge, Roone. "Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't, then you're a fool and you should be in a different business." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/television-is-a-powerful-medium-that-has-to-be-152225/.
MLA Style (9th ed.)
"Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't, then you're a fool and you should be in a different business." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/television-is-a-powerful-medium-that-has-to-be-152225/. Accessed 21 Feb. 2026.










