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Daily Inspiration Quote by Frank Lloyd Wright

"Television is chewing gum for the eyes"

About this Quote

“Television is chewing gum for the eyes” lands like a clean architectural insult: elegant, structural, and faintly amused at the mess modern life makes. Wright isn’t merely sneering at a new gadget. He’s diagnosing a kind of visual malnutrition. Chewing gum is engineered for sensation without sustenance - flavor, repetition, a busy mouth. Swap in “eyes” and you get a critique of passive looking: television as visual activity that feels like engagement while delivering little that nourishes attention, taste, or imagination.

The line works because it’s tactile. Wright doesn’t argue that TV is immoral or stupid; he makes it bodily, almost embarrassing. You can picture the slack-jawed chew. That’s the subtext: mass media turns perception into a habit, not a skill. It trains people to consume images the way gum trains you to keep chewing long after hunger has passed.

Context matters. Wright came up when “vision” meant something closer to composition, craftsmanship, and lived space. His buildings try to choreograph how you move and see - long sightlines, controlled light, views that reward patience. Television flips that relationship. It pulls the world into a box, pre-edited, pre-paced, indifferent to your agency. In a Wrightian universe, the environment should elevate you; TV, he implies, makes you comfortable with distraction.

There’s also a democratic sting. Chewing gum is cheap, ubiquitous, designed for everyone. Wright’s jab hints at cultural flattening: an art of living replaced by a product of looking. The bite isn’t nostalgia; it’s fear that we’ll accept stimulation as a substitute for experience.

Quote Details

TopicWitty One-Liners
Source
Later attribution: A Companion to Television (Janet Wasko, 2009) modern compilationISBN: 9781405198776 · ID: X4nLxY_6P-cC
Text match: 95.00%   Provider: Google Books
Evidence:
... Frank Lloyd Wright : “ Television is chewing gum for the eyes . " Unknown , from New York Times 1939 : “ TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen ; the average ...
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Citation Formats

APA Style (7th ed.)
Wright, Frank Lloyd. (2026, February 12). Television is chewing gum for the eyes. FixQuotes. https://fixquotes.com/quotes/television-is-chewing-gum-for-the-eyes-6868/

Chicago Style
Wright, Frank Lloyd. "Television is chewing gum for the eyes." FixQuotes. February 12, 2026. https://fixquotes.com/quotes/television-is-chewing-gum-for-the-eyes-6868/.

MLA Style (9th ed.)
"Television is chewing gum for the eyes." FixQuotes, 12 Feb. 2026, https://fixquotes.com/quotes/television-is-chewing-gum-for-the-eyes-6868/. Accessed 20 Feb. 2026.

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Television is Chewing Gum for the Eyes - Frank Lloyd Wright
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About the Author

Frank Lloyd Wright

Frank Lloyd Wright (June 8, 1867 - April 9, 1959) was a Architect from USA.

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