"Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want"
About this Quote
That turn is the engine of the quote: Barnes isn’t praising TV’s openness so much as interrogating the sentimental idea that “the people” are automatically wise, curious, or humane when given the remote. He’s aiming at a comforting civic myth - that consumer choice equals cultural progress - and replacing it with a colder proposition: if the market is the ballot box, the results can be bleak. The subtext is that television doesn’t just deliver what audiences want; it trains want, rewards the lowest-effort satisfactions, and turns desire into a feedback loop. “Democratic culture” here is less Jefferson than Nielsen.
Context matters: Barnes wrote in an era when TV had consolidated into a handful of networks, shaping national attention with unprecedented force. The fear wasn’t niche fragmentation; it was a shared baseline of spectacle, banality, and manufactured intimacy. His line lands because it refuses an easy villain. He implicates viewers without sanctifying critics. The cynicism isn’t snobbery for its own sake; it’s a warning that cultural sovereignty comes with responsibility, and that freedom of choice can reveal - and amplify - our least admirable cravings.
Quote Details
| Topic | Art |
|---|---|
| Source | Quote attributed to Clive Barnes — listed on Wikiquote page "Clive Barnes" (entry for the quotation). |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Barnes, Clive. (n.d.). Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want. FixQuotes. https://fixquotes.com/quotes/television-is-the-first-truly-democratic-culture-126236/
Chicago Style
Barnes, Clive. "Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/television-is-the-first-truly-democratic-culture-126236/.
MLA Style (9th ed.)
"Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want." FixQuotes, https://fixquotes.com/quotes/television-is-the-first-truly-democratic-culture-126236/. Accessed 2 Feb. 2026.







