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Daily Inspiration Quote by Darryl F. Zanuck

"Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night"

About this Quote

Confidence dressed up as common sense is what makes Zanuck's dismissal so deliciously human. In the late 1940s, the "plywood box" wasn't just a piece of furniture; it was an invasion. Zanuck, a titan of the studio system, is speaking from inside an industry built on controlled spectacle: movie palaces, star contracts, release windows, and a public trained to leave home and pay for wonder. Television threatened all of that with a shabby, domestic alternative, and his phrasing makes the real fear sound like aesthetic critique.

The intent is protective as much as predictive. By framing TV as physically crude and psychologically exhausting, he tries to pre-empt its legitimacy. The line flatters Hollywood's self-image: cinema as an event, television as an appliance. "Six months" is the giveaway. It's not a forecast; it's a deadline, a way of shrinking an unknown competitor into a fad, something audiences will abandon once the novelty fades.

The subtext carries a class and taste judgment. "Staring" implies passivity, even stupidity, while "every night" hints at a moral panic about routine consumption, the living room replacing the theater as the center of popular culture. It's also an anxious admission that attention is finite. If people can be captivated by a box, then the magic Hollywood sells might be less sacred than it claims.

History makes the quote funny, but not trivial. Zanuck was wrong about TV's endurance, right about its power to reorganize habits, and inadvertently prophetic about the numbness that can come from nightly screens.

Quote Details

TopicTechnology
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Citation Formats

APA Style (7th ed.)
Zanuck, Darryl F. (2026, January 17). Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. FixQuotes. https://fixquotes.com/quotes/television-wont-be-able-to-hold-on-to-any-market-53625/

Chicago Style
Zanuck, Darryl F. "Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/television-wont-be-able-to-hold-on-to-any-market-53625/.

MLA Style (9th ed.)
"Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/television-wont-be-able-to-hold-on-to-any-market-53625/. Accessed 13 Feb. 2026.

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About the Author

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Darryl F. Zanuck (September 5, 1902 - December 22, 1979) was a Director from USA.

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