"Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented"
About this Quote
“Test ideas in the marketplace” is the kind of managerial civics Rumsfeld excelled at: politics rewritten as product development, war rooms reframed as boardrooms. The phrasing flatters power by making it sound pragmatic rather than ideological. A “marketplace” suggests competition, feedback, and self-correction; it implies that if an idea survives contact with other people, it’s been validated. That’s an attractive story for an administration that wanted to project competence: we’re not dogmatists, we iterate.
The subtext is where the needle moves. “Hearing a range of perspectives” sounds pluralist, but it’s also a method of risk management and coalition-building. Consultation isn’t presented as a moral good; it’s a tool that “engender[s] the support decisions need.” Support becomes an implementation requirement, like funding or logistics, not something that might legitimately change the decision itself. In that sense, the quote sketches a politics of consent manufacturing: bring people in, absorb objections, adjust the messaging, and increase the odds the plan lands.
Context matters because Rumsfeld’s tenure at the Pentagon is remembered for a relentless emphasis on speed, discipline, and message control, especially around Iraq. Read alongside that history, the line can feel less like democratic humility and more like process language deployed to legitimate pre-set outcomes. It’s a tidy articulation of how modern power likes to speak: not “obey,” but “buy in”; not “debate,” but “consult”; not “truth,” but “tested.”
The subtext is where the needle moves. “Hearing a range of perspectives” sounds pluralist, but it’s also a method of risk management and coalition-building. Consultation isn’t presented as a moral good; it’s a tool that “engender[s] the support decisions need.” Support becomes an implementation requirement, like funding or logistics, not something that might legitimately change the decision itself. In that sense, the quote sketches a politics of consent manufacturing: bring people in, absorb objections, adjust the messaging, and increase the odds the plan lands.
Context matters because Rumsfeld’s tenure at the Pentagon is remembered for a relentless emphasis on speed, discipline, and message control, especially around Iraq. Read alongside that history, the line can feel less like democratic humility and more like process language deployed to legitimate pre-set outcomes. It’s a tidy articulation of how modern power likes to speak: not “obey,” but “buy in”; not “debate,” but “consult”; not “truth,” but “tested.”
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
More Quotes by Donald
Add to List




