"That is where the power, opportunity, and choice come from-when you have money. Money equals opportunity. There is no question"
About this Quote
The intent is tactical. King spent her career turning athletic excellence into leverage: equal prize money, professional tours, players’ unions. In that context, money isn’t vulgar or secondary; it’s the mechanism that forces institutions to take women seriously. Without it, you can win matches and still lose control of your schedule, your medical care, your training resources, your media narrative. “Choice” here is the quiet tell: the ability to say no, to walk away, to negotiate, to protect your body and time. That’s not abstract freedom; it’s the difference between being a brand-managed asset and being an agent.
The subtext is also a warning to anyone romanticizing sport as a pure meritocracy. King is reminding us that “opportunity” is built - financed, distributed, withheld. Her certainty (“no question”) isn’t arrogance; it’s impatience with debates that conveniently ignore who gets funded, who gets seen, and who gets to keep playing long enough to become great.
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
King, Billie Jean. (2026, January 14). That is where the power, opportunity, and choice come from-when you have money. Money equals opportunity. There is no question. FixQuotes. https://fixquotes.com/quotes/that-is-where-the-power-opportunity-and-choice-48843/
Chicago Style
King, Billie Jean. "That is where the power, opportunity, and choice come from-when you have money. Money equals opportunity. There is no question." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/that-is-where-the-power-opportunity-and-choice-48843/.
MLA Style (9th ed.)
"That is where the power, opportunity, and choice come from-when you have money. Money equals opportunity. There is no question." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/that-is-where-the-power-opportunity-and-choice-48843/. Accessed 7 Feb. 2026.










