"That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified"
About this Quote
Politics doesn’t just persuade; it colonizes. Scheer’s line catches the moment when messaging stops being a tool and becomes a habitat you can’t escape. “Presenting the issues in certain ways” sounds like ordinary framing, the kind every campaign and newsroom does to reach an audience. Then he twists the knife: you end up “a prisoner of your own language and thought process.” The subtext is that rhetorical shortcuts metastasize into moral and intellectual commitments. Once you sell a policy as a culture-war symbol or a simple villain-vs-hero story, you can’t later govern, report, or even think outside that story without being accused of betrayal.
What makes the quote work is its quiet fatalism. Scheer doesn’t pretend there was a purer past; “That has always happened” acknowledges propaganda, partisan press, and ideological branding as long-standing features of mass politics. The sting is in “intensified.” In Scheer’s context as a journalist who’s watched decades of American media evolution, the intensification points to permanent campaigning, algorithmic feedback loops, and audience segmentation: language engineered to “appeal to those people” gets rewarded, repeated, and hardened into identity.
It’s also a self-critique aimed at institutions that claim neutrality. Journalists, strategists, even activists become captives of their own successful narratives because the market punishes nuance. Scheer is warning that the real loss isn’t civility; it’s cognitive freedom. When your words are optimized for loyalty, your future choices shrink to whatever your past slogans can justify.
What makes the quote work is its quiet fatalism. Scheer doesn’t pretend there was a purer past; “That has always happened” acknowledges propaganda, partisan press, and ideological branding as long-standing features of mass politics. The sting is in “intensified.” In Scheer’s context as a journalist who’s watched decades of American media evolution, the intensification points to permanent campaigning, algorithmic feedback loops, and audience segmentation: language engineered to “appeal to those people” gets rewarded, repeated, and hardened into identity.
It’s also a self-critique aimed at institutions that claim neutrality. Journalists, strategists, even activists become captives of their own successful narratives because the market punishes nuance. Scheer is warning that the real loss isn’t civility; it’s cognitive freedom. When your words are optimized for loyalty, your future choices shrink to whatever your past slogans can justify.
Quote Details
| Topic | Reason & Logic |
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