"That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified"
About this Quote
What makes the quote work is its quiet fatalism. Scheer doesn’t pretend there was a purer past; “That has always happened” acknowledges propaganda, partisan press, and ideological branding as long-standing features of mass politics. The sting is in “intensified.” In Scheer’s context as a journalist who’s watched decades of American media evolution, the intensification points to permanent campaigning, algorithmic feedback loops, and audience segmentation: language engineered to “appeal to those people” gets rewarded, repeated, and hardened into identity.
It’s also a self-critique aimed at institutions that claim neutrality. Journalists, strategists, even activists become captives of their own successful narratives because the market punishes nuance. Scheer is warning that the real loss isn’t civility; it’s cognitive freedom. When your words are optimized for loyalty, your future choices shrink to whatever your past slogans can justify.
Quote Details
| Topic | Reason & Logic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Scheer, Robert. (2026, January 16). That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified. FixQuotes. https://fixquotes.com/quotes/that-means-presenting-the-issues-in-certain-ways-102464/
Chicago Style
Scheer, Robert. "That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/that-means-presenting-the-issues-in-certain-ways-102464/.
MLA Style (9th ed.)
"That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/that-means-presenting-the-issues-in-certain-ways-102464/. Accessed 12 Feb. 2026.






