"That's free enterprise, friends: freedom to gamble, freedom to lose. And the great thing - the truly democratic thing about it - is that you don't even have to be a player to lose"
About this Quote
The intent is surgical. Ehrenreich isn't arguing that markets involve risk; she's exposing how the language of freedom launders harm. The phrase "friends" mimics the tone of a folksy pitchman or politician, implying we're being sold something with a smile. Then she reveals the fine print: you can lose without ever consenting to play. That line points to layoffs from corporate "bets", pensions vaporized by financial engineering, wages suppressed by decisions made in boardrooms and trading floors. The house always has a seat reserved for you, whether you bought a ticket or not.
Context matters: Ehrenreich's work consistently tracks how ideology disciplines the working and middle classes into accepting precarity as character-building. Here, she punctures the American habit of treating economic pain as a private moral test. It's not just irony; it's an accusation that the system's most celebrated feature - choice - is often a narrative overlay on coerced exposure.
Quote Details
| Topic | Justice |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ehrenreich, Barbara. (2026, January 16). That's free enterprise, friends: freedom to gamble, freedom to lose. And the great thing - the truly democratic thing about it - is that you don't even have to be a player to lose. FixQuotes. https://fixquotes.com/quotes/thats-free-enterprise-friends-freedom-to-gamble-123864/
Chicago Style
Ehrenreich, Barbara. "That's free enterprise, friends: freedom to gamble, freedom to lose. And the great thing - the truly democratic thing about it - is that you don't even have to be a player to lose." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/thats-free-enterprise-friends-freedom-to-gamble-123864/.
MLA Style (9th ed.)
"That's free enterprise, friends: freedom to gamble, freedom to lose. And the great thing - the truly democratic thing about it - is that you don't even have to be a player to lose." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/thats-free-enterprise-friends-freedom-to-gamble-123864/. Accessed 12 Feb. 2026.











