"That's really the challenge of this century, to develop spokespeople"
About this Quote
“Develop” is the tell. He’s not talking about finding charismatic unicorns; he’s talking about building an institutional muscle. Science, in the public sphere, doesn’t win by being right. It wins by being legible, repeatable, and emotionally comprehensible without becoming dishonest. That’s the tightrope: translate without dumbing down, persuade without turning into propaganda.
The subtext is an uncomfortable critique of the scientific culture that often treats outreach as vanity work or career-risking fluff. Fowler’s century has been defined by specialized expertise colliding with mass media incentives: sound bites over nuance, outrage over uncertainty, personal brands over peer review. In that environment, “spokespeople” aren’t optional accessories; they’re the interface between evidence and democracy.
Context matters, too. Since the late 20th century, public debates over evolution, climate change, vaccines, and biotechnology have shown how easily scientific consensus can be outflanked by narratives that feel simpler or more identity-affirming. Fowler’s remark reads like a strategic brief: if you don’t cultivate credible messengers, others will supply them - and they won’t be working for accuracy.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fowler, Jim. (2026, January 17). That's really the challenge of this century, to develop spokespeople. FixQuotes. https://fixquotes.com/quotes/thats-really-the-challenge-of-this-century-to-78611/
Chicago Style
Fowler, Jim. "That's really the challenge of this century, to develop spokespeople." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/thats-really-the-challenge-of-this-century-to-78611/.
MLA Style (9th ed.)
"That's really the challenge of this century, to develop spokespeople." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/thats-really-the-challenge-of-this-century-to-78611/. Accessed 9 Feb. 2026.









