"That's the problem with news interviews, you work your tail off to get prominent figures in the news on the radio, but once they've been on, the event passes, the urgency, the issues you talked about evaporate"
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News is supposed to freeze the moment long enough for the public to look at it. Bob Edwards is pointing out how often it does the opposite: it accelerates time until accountability slips out of frame. The line lands because it’s built from a mismatch between labor and payoff. “Work your tail off” is the sweaty, unglamorous side of journalism - booking calls, negotiating handlers, chasing schedules. The reward should be access. Instead, access becomes a kind of sedative: the interview airs, the box gets checked, and everyone moves on.
Edwards is also diagnosing the interview as a ritual that mimics scrutiny without necessarily producing it. Radio, especially, trades in immediacy - the sense you’re hearing something as it happens. That’s its power and its trap. Once the guest has performed responsiveness for ten minutes, the audience is invited to feel the “issue” has been handled, not merely discussed. The subtext is darker: public figures understand this cycle and exploit it. Show up once, offer a clean narrative, let the news machine declare closure.
The phrase “evaporate” is doing the heavy lifting. Evaporation isn’t an ending; it’s disappearance into the air, leaving no residue you can grab. Edwards is mourning how the medium’s churn converts complex stakes into perishable content. The intent isn’t anti-interview so much as anti-amnesia: a plea for journalism that doesn’t confuse booking power with lasting impact, or treat a microphone as a substitute for follow-through.
Edwards is also diagnosing the interview as a ritual that mimics scrutiny without necessarily producing it. Radio, especially, trades in immediacy - the sense you’re hearing something as it happens. That’s its power and its trap. Once the guest has performed responsiveness for ten minutes, the audience is invited to feel the “issue” has been handled, not merely discussed. The subtext is darker: public figures understand this cycle and exploit it. Show up once, offer a clean narrative, let the news machine declare closure.
The phrase “evaporate” is doing the heavy lifting. Evaporation isn’t an ending; it’s disappearance into the air, leaving no residue you can grab. Edwards is mourning how the medium’s churn converts complex stakes into perishable content. The intent isn’t anti-interview so much as anti-amnesia: a plea for journalism that doesn’t confuse booking power with lasting impact, or treat a microphone as a substitute for follow-through.
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