"That's the value of a college education... I don't know anywhere in the world where you can make an investment and make that kind of return"
About this Quote
Caperton frames college less as an intellectual pilgrimage than as a financial instrument, and that choice is the point. By calling it an “investment” with a standout “return,” he borrows the language of markets to sell a public good in a political climate that increasingly demands price tags, metrics, and proof. It’s persuasion by translation: if voters and legislators won’t rally around humanistic ideals, they might rally around ROI.
The ellipsis matters. “That’s the value…” sets up a confident pitch, then the pause softens what could sound like hard-nosed commodification. It’s a politician’s tightrope walk: validate the economic anxiety of families staring at tuition bills while implying the payoff is not just likely, but unusually high. “Anywhere in the world” widens the claim into a near-unbeatable superlative, a boosterish flourish that’s meant to drown out the inconvenient details - unequal outcomes by class and race, degree inflation, debt loads, the difference between elite institutions and everyone else.
The subtext is defensive. This is the era when higher education is being asked to justify itself under austerity politics and culture-war suspicion. Caperton’s argument anticipates the skeptic: you may doubt universities, but you trust investment logic. It’s also a quiet policy signal: fund colleges because they produce workers, growth, and tax base - not necessarily citizens, critics, or art.
What makes it work is its simplicity: one sentence converts a sprawling, contested institution into a deal. The risk is the bargain it strikes: once education is sold primarily as ROI, it can be judged, cut, and redesigned like any other asset class.
The ellipsis matters. “That’s the value…” sets up a confident pitch, then the pause softens what could sound like hard-nosed commodification. It’s a politician’s tightrope walk: validate the economic anxiety of families staring at tuition bills while implying the payoff is not just likely, but unusually high. “Anywhere in the world” widens the claim into a near-unbeatable superlative, a boosterish flourish that’s meant to drown out the inconvenient details - unequal outcomes by class and race, degree inflation, debt loads, the difference between elite institutions and everyone else.
The subtext is defensive. This is the era when higher education is being asked to justify itself under austerity politics and culture-war suspicion. Caperton’s argument anticipates the skeptic: you may doubt universities, but you trust investment logic. It’s also a quiet policy signal: fund colleges because they produce workers, growth, and tax base - not necessarily citizens, critics, or art.
What makes it work is its simplicity: one sentence converts a sprawling, contested institution into a deal. The risk is the bargain it strikes: once education is sold primarily as ROI, it can be judged, cut, and redesigned like any other asset class.
Quote Details
| Topic | Learning |
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