"That's when it hit me. The site is more important than me"
About this Quote
“The site is more important than me” reads as self-effacing, but it’s also a statement of institutional leverage: a platform has gravity, contacts, advertisers, and a community that can survive any single ego. In the late-90s/early-00s internet, that was a new kind of immortality. Print critics were attached to mastheads; online critics were the masthead until the traffic charts said otherwise. Knowles is acknowledging the moment when brand outruns founder, when the audience’s loyalty shifts from a voice to a feed.
The subtext, especially given Knowles’s later controversies and the broader backlash against gatekeeper fan culture, is darker: if the site is “more important,” then maintaining it can justify almost anything, including excuses, silences, and strategic amnesia. It captures the seductive logic of platform thinking before we had better vocabulary for it: the work stops being about movies and starts being about keeping the engine running, even if the person at the center gets ground up by his own creation.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Knowles, Harry. (2026, January 16). That's when it hit me. The site is more important than me. FixQuotes. https://fixquotes.com/quotes/thats-when-it-hit-me-the-site-is-more-important-118530/
Chicago Style
Knowles, Harry. "That's when it hit me. The site is more important than me." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/thats-when-it-hit-me-the-site-is-more-important-118530/.
MLA Style (9th ed.)
"That's when it hit me. The site is more important than me." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/thats-when-it-hit-me-the-site-is-more-important-118530/. Accessed 16 Feb. 2026.


