"The ability to change constantly and effectively is made easier by high-level continuity"
About this Quote
The specific intent is quietly disciplinary. Porter is telling leaders that effective change is not a vibe; it’s a capability built on coherence. If the mission, values, and strategic positioning keep lurching, every new initiative becomes a culture war. People spend their time decoding what matters now rather than executing. Continuity, at the “high level,” acts like a shared operating system: it reduces the cognitive load of change because the boundaries are clear. You can alter tactics, processes, even products, without renegotiating the organization’s purpose each time.
The subtext is also a critique of performative transformation. In corporate life, “constant change” often functions as theater - a way to signal dynamism while dodging the harder work of committing to a strategy and saying no. Porter’s context, coming out of strategy’s positioning tradition, treats consistency not as rigidity but as compounding: when you know who you are, adaptation stops being panic and starts being iteration. Continuity isn’t the enemy of change; it’s the condition that makes change legible, cumulative, and ultimately effective.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Porter, Michael. (2026, January 18). The ability to change constantly and effectively is made easier by high-level continuity. FixQuotes. https://fixquotes.com/quotes/the-ability-to-change-constantly-and-effectively-5224/
Chicago Style
Porter, Michael. "The ability to change constantly and effectively is made easier by high-level continuity." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-ability-to-change-constantly-and-effectively-5224/.
MLA Style (9th ed.)
"The ability to change constantly and effectively is made easier by high-level continuity." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-ability-to-change-constantly-and-effectively-5224/. Accessed 12 Feb. 2026.









