"The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun"
About this Quote
The intent is managerial and unapologetically transactional. Rockefeller isn’t praising kindness; he’s praising control. In an era when industrial titans were building vast organizations and facing labor unrest, regulatory scrutiny, and public backlash, "dealing with people" meant negotiating, persuading, pacifying, recruiting, and keeping a machine running without constant friction. The line flatters a certain modern fantasy: you can buy your way out of interpersonal weakness the way you buy better machinery. It’s also a quiet admission that pure force has limits. Even monopolists need consent, or at least compliance, and compliance is often cheaper when it feels voluntary.
The subtext carries a chill. If this skill is purchasable, then sincerity is optional. Empathy becomes a technique; listening becomes strategy; leadership becomes a form of market arbitrage where the scarce good is trust. Rockefeller’s famous reputation for discipline and system-building fits: he’s describing soft skills as the highest-yield investment because they turn other people into multipliers.
It works rhetorically because it’s blunt, almost offensive in its clarity. He doesn’t romanticize human relations; he financializes them, revealing the operating logic of corporate power before corporate culture learned to sugarcoat it.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rockefeller, John D. (2026, January 15). The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun. FixQuotes. https://fixquotes.com/quotes/the-ability-to-deal-with-people-is-as-purchasable-8078/
Chicago Style
Rockefeller, John D. "The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-ability-to-deal-with-people-is-as-purchasable-8078/.
MLA Style (9th ed.)
"The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-ability-to-deal-with-people-is-as-purchasable-8078/. Accessed 10 Feb. 2026.











