"The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love"
About this Quote
De Laurentiis is laying down the producer’s gospel: critics are optional, story is not. The line isn’t a polite disagreement with reviewers so much as a declaration of jurisdiction. Critics can bless or sneer, but they don’t own the pipeline between screen and gut. He’s speaking from the old studio-era instinct that cinema is a mass art before it’s a prestige object, and that the real vote happens in the dark, with bodies leaning forward.
The subtext is transactional in a way that sounds almost tender. “Attracted” makes the audience a moving target, not a classroom. You don’t persuade them with arguments; you pull them with force. And his definition of “emotion” is tellingly specific: suspense, drama, love. Not “ideas,” not “message,” not even “truth.” He’s naming the dependable engines of attention that travel across languages and markets, which fits De Laurentiis’s career as an international impresario shepherding big, exportable spectacles (from Fellini to King Kong) through shifting tastes.
There’s also a quiet rebuke to filmmakers who make movies for the conversation around movies. De Laurentiis isn’t anti-art; he’s anti-vanity. He’s insisting that craft is measured by effect: can you make people feel something on purpose, at scale, in real time? The quote works because it’s bluntly populist without sounding dumb: it reduces cinema to its most primal contract, then dares you to meet it.
The subtext is transactional in a way that sounds almost tender. “Attracted” makes the audience a moving target, not a classroom. You don’t persuade them with arguments; you pull them with force. And his definition of “emotion” is tellingly specific: suspense, drama, love. Not “ideas,” not “message,” not even “truth.” He’s naming the dependable engines of attention that travel across languages and markets, which fits De Laurentiis’s career as an international impresario shepherding big, exportable spectacles (from Fellini to King Kong) through shifting tastes.
There’s also a quiet rebuke to filmmakers who make movies for the conversation around movies. De Laurentiis isn’t anti-art; he’s anti-vanity. He’s insisting that craft is measured by effect: can you make people feel something on purpose, at scale, in real time? The quote works because it’s bluntly populist without sounding dumb: it reduces cinema to its most primal contract, then dares you to meet it.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
More Quotes by Dino
Add to List





