"The basic rule of free enterprise: You must give in order to get"
About this Quote
The subtext is a rebuttal to two caricatures at once. To anti-capitalist critics, it suggests that voluntary exchange isn’t inherently predation; it can be cooperative, even pro-social, because you’re constrained by other people’s ability to walk away. To libertarian romantics, it quietly punctures the fantasy that the market rewards mere “deservingness.” You must give something real, not just feel entitled to a return. “Give” here also implies costs that don’t fit neat hero narratives: patience, humility, the willingness to hear “no,” and the acceptance that markets punish confusion and reward clarity.
Context matters: Alexander, as a contemporary essayist, tends to write in the key of rationalist common sense, translating ideological fights into incentive structures. This aphorism works because it turns “free enterprise” from a tribal badge into a testable claim about how cooperation scales: the exchange is free precisely because getting is downstream of giving. When that chain breaks (monopoly power, regulatory capture, fraud), the slogan reads less like wisdom and more like indictment.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Alexander, Scott. (2026, January 16). The basic rule of free enterprise: You must give in order to get. FixQuotes. https://fixquotes.com/quotes/the-basic-rule-of-free-enterprise-you-must-give-110205/
Chicago Style
Alexander, Scott. "The basic rule of free enterprise: You must give in order to get." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-basic-rule-of-free-enterprise-you-must-give-110205/.
MLA Style (9th ed.)
"The basic rule of free enterprise: You must give in order to get." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-basic-rule-of-free-enterprise-you-must-give-110205/. Accessed 17 Feb. 2026.








