"The best thing we can do is develop our own"
About this Quote
The phrasing matters. “The best thing” is not “a good thing”; it’s a hierarchy-setting claim, the kind leaders use to discipline a room drifting toward flashy shortcuts. “We can do” frames it as capability, not ideology: the point isn’t moral purity, it’s strategic advantage. “Our own” does the heaviest lifting, signaling identity and loyalty while also hinting at asset capture. What you develop “yourself” is likelier to be aligned to your culture, your timeline, your margins. It’s also likelier to keep bargaining power on your side.
Contextually, this is a classic response to volatility: markets shift, external talent gets expensive, competitors poach, and purchased success arrives with integration headaches. Hicks’ subtext is a bet that the most durable edge isn’t bought; it’s cultivated - and therefore harder for rivals to copy.
Quote Details
| Topic | Self-Improvement |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hicks, Tom. (2026, January 15). The best thing we can do is develop our own. FixQuotes. https://fixquotes.com/quotes/the-best-thing-we-can-do-is-develop-our-own-157514/
Chicago Style
Hicks, Tom. "The best thing we can do is develop our own." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-best-thing-we-can-do-is-develop-our-own-157514/.
MLA Style (9th ed.)
"The best thing we can do is develop our own." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-best-thing-we-can-do-is-develop-our-own-157514/. Accessed 12 Feb. 2026.





