Life & Wisdom Quote by Charles Churchill

Aphorisms like this one work by taking the reader’s favorite defense of indulgence - “it’s a good thing, so more must be better” - and snapping it in half. Charles Churchill, an 18th-century poet best known for satire, isn’t offering a pious warning against pleasure so much as a weapon against self-justification. The line is clean, almost mathematical: “best” sets a high bar, “carried” implies deliberate transport past a sensible boundary, and “wrong” arrives with blunt finality. No hand-wringing, no sermonizing. Just a verdict.

The subtext is aimed at a culture that loved declaring virtues while quietly monetizing their excesses. Churchill’s England was drenched in moral language and status performance: politeness, patriotism, taste, religion. Those “best things” were often real ideals, but also convenient costumes. By insisting that even the noblest goods become corrupt when overextended, Churchill collapses the comforting binary between virtue and vice. The problem isn’t wickedness; it’s overreach. The same appetite that powers excellence also powers exploitation, fanaticism, and vanity once it stops recognizing limits.

There’s also a satirist’s implied smirk here: people rarely “carry to excess” what they openly know is bad. They overdo what they can praise. Ambition becomes ruthlessness, frugality becomes miserliness, devotion becomes tyranny, love becomes possession. Churchill’s intent is less about moderation as bland middle ground than about diagnosing how virtue itself can become a loophole - a moral alibi for going too far.