"The big producer is going to figure out how to deal with whatever the rules are, but the little guy who is running a few hundred units or maybe feeding 1,500 cattle a year, how will they ever comply with these requirements?"
About this Quote
The intent is political and strategic. Johanns isn't necessarily attacking the idea of safety or oversight; he's attacking the distribution of burden. By conceding that large operators will "figure out how to deal", he implies a grim competence: industrial agriculture is built to metabolize complexity. The small operator, by contrast, is portrayed not as reckless but as structurally set up to fail, a sympathetic figure who can't hire a consultant to translate government language into daily practice.
Subtext: regulations, however well-meaning, can become a quiet subsidy for consolidation. Compliance costs don't scale linearly; they scale like a moat. When Johanns asks, "how will they ever comply", it's not just a question about forms. It's a warning about who survives the next policy cycle and who gets absorbed, bought out, or pushed off the land. In an era where food policy is increasingly technocratic, the quote taps a populist nerve: the fear that "standardization" is just another word for being priced out of your own livelihood.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Johanns, Mike. (2026, January 16). The big producer is going to figure out how to deal with whatever the rules are, but the little guy who is running a few hundred units or maybe feeding 1,500 cattle a year, how will they ever comply with these requirements? FixQuotes. https://fixquotes.com/quotes/the-big-producer-is-going-to-figure-out-how-to-99998/
Chicago Style
Johanns, Mike. "The big producer is going to figure out how to deal with whatever the rules are, but the little guy who is running a few hundred units or maybe feeding 1,500 cattle a year, how will they ever comply with these requirements?" FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-big-producer-is-going-to-figure-out-how-to-99998/.
MLA Style (9th ed.)
"The big producer is going to figure out how to deal with whatever the rules are, but the little guy who is running a few hundred units or maybe feeding 1,500 cattle a year, how will they ever comply with these requirements?" FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-big-producer-is-going-to-figure-out-how-to-99998/. Accessed 4 Feb. 2026.


