"The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks"
About this Quote
The subtext is also corporate: risk isn’t presented as a gambler’s impulse but as a strategy. The promise is that you can systematize uncertainty, that daring can be operationalized into product launches, acquisitions, and aggressive scaling. It’s motivational language with an investor-friendly spine. “Guaranteed to fail” is the hard sell, a binary meant to crowd out nuanced options like measured growth, regulation, or opting out entirely.
Context matters because Zuckerberg isn’t a neutral philosopher of risk; he’s a builder of platforms that profit from perpetual experimentation. At Facebook/Meta, “move fast” wasn’t an abstract mantra. It was a business model that normalized deploying first and apologizing later, often in areas where the downside lands on users, communities, or democracies rather than on the company taking the bet.
So the quote works as both inspiration and insulation: it celebrates innovation while subtly laundering the consequences of speed into an inevitability story about a “world changing quickly.” If change is destiny, then the risk-taker becomes the responsible adult in the room.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zuckerberg, Mark. (2026, January 15). The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. FixQuotes. https://fixquotes.com/quotes/the-biggest-risk-is-not-taking-any-risk-in-a-172675/
Chicago Style
Zuckerberg, Mark. "The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-biggest-risk-is-not-taking-any-risk-in-a-172675/.
MLA Style (9th ed.)
"The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-biggest-risk-is-not-taking-any-risk-in-a-172675/. Accessed 12 Feb. 2026.









