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Life & Wisdom Quote by Mark Millar

"The breadth of the potential readership is also a factor"

About this Quote

A very Mark Millar way to sound polite while slipping a hard commercial reality under the door. “The breadth of the potential readership is also a factor” reads like a mild, managerial aside, but it’s really a thesis statement for how modern pop storytelling gets engineered: you don’t just write the book you want, you write the book that can travel.

The key move is the word “also.” It pretends this is merely one consideration among many - craft, theme, personal obsession - when the subtext is that audience scale quietly outranks the rest, especially in a marketplace where comics, screen options, and global distribution blur into one pipeline. Millar’s career has been built inside that pipeline. He’s a writer who understands “readership” not as a romantic community of devotees but as a measurable, expandable territory. “Breadth” isn’t about depth of connection; it’s about range: how many kinds of people can be pulled into the same premise, how quickly the hook translates, how cleanly the concept pitches.

The tone is tellingly bloodless. No talk of “integrity” or “voice,” just “factor” - the language of someone defending a creative decision before it’s even challenged. It’s a preemptive justification for simplification, for bigger archetypes, for choices that privilege clarity over idiosyncrasy. In a culture that still likes to imagine art as a private act, Millar’s line reminds you how often mainstream narrative is a design problem: make it legible, make it exportable, make it count.

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APA Style (7th ed.)
Millar, Mark. (2026, January 18). The breadth of the potential readership is also a factor. FixQuotes. https://fixquotes.com/quotes/the-breadth-of-the-potential-readership-is-also-a-20893/

Chicago Style
Millar, Mark. "The breadth of the potential readership is also a factor." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-breadth-of-the-potential-readership-is-also-a-20893/.

MLA Style (9th ed.)
"The breadth of the potential readership is also a factor." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-breadth-of-the-potential-readership-is-also-a-20893/. Accessed 12 Feb. 2026.

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Mark Millar on audience breadth in storytelling
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About the Author

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Mark Millar (born December 24, 1969) is a Writer from Scotland.

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