"The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective"
About this Quote
Buffett’s subtext is that this is often theater. Simple behavior, in his world, is not simplistic; it’s disciplined. Buy wonderful businesses at fair prices. Keep costs low. Avoid leverage you don’t need. Stay within your circle of competence. Wait. None of that is sexy, and none of it flatters the performer. It’s also harder to sell because it offers fewer moving parts to point at when things go wrong.
The line works because it exposes a cultural mismatch between learning and doing. Schools train you to look busy and sophisticated; markets reward outcomes, patience, and clear thinking under uncertainty. Complexity feels like progress because it gives you something to tweak. Simplicity feels like stagnation because it often looks like “doing nothing.” Buffett’s jab lands in an era of financial engineering and quarterly storytelling, where elaborate narratives can temporarily substitute for durable results.
He isn’t arguing against rigor. He’s warning that when complexity becomes the badge of competence, organizations start optimizing for impressive behavior instead of effective behavior. That’s how smart people build fragile systems and call it strategy.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Buffett, Warren. (2026, January 16). The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective. FixQuotes. https://fixquotes.com/quotes/the-business-schools-reward-difficult-complex-87110/
Chicago Style
Buffett, Warren. "The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-business-schools-reward-difficult-complex-87110/.
MLA Style (9th ed.)
"The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-business-schools-reward-difficult-complex-87110/. Accessed 12 Feb. 2026.







