"The challenge, really, on any new film is to try to avoid that and achieve a few moments that aren't cliche"

Adrian Lyne's quote speaks with the difficulty of creating something brand-new and original in the movie market. It is an obstacle to prevent the cliches that have become so common in films, and instead produce something that stands apart and is distinct. Lyne is recommending that it is possible to develop something that is not just fresh and amazing, but likewise memorable. He is encouraging filmmakers to pursue moments that are not only unanticipated, however also emotionally resonant. By preventing cliches, filmmakers can create something that is genuinely unique and that will leave a lasting impression on viewers. Lyne's quote is a suggestion that it is possible to develop something that is genuinely distinct and unforgettable, which it is worth the effort to pursue something that is truly unique.