"The closer the look one takes at a word, the greater distance from which it looks back"
About this Quote
The intent is characteristically Krausian: to shame the lazy confidence of public language. Kraus made a career in Vienna skewering journalism, bourgeois hypocrisy, and the way slogans and respectable phrases anesthetize moral attention. In that context, the “distance” isn’t mystical; it’s civic. The more rigorously you examine the diction of a headline, a speech, a patriotic formula, the more you notice the evasions built into it - the passive voice that hides an agent, the euphemism that launders violence, the abstraction that turns suffering into “necessity.”
Subtext: the word “looks back” because it implicates you. Close reading isn’t just analysis; it’s confrontation. If language is compromised, the reader is, too - since our identities and loyalties are partly made of borrowed phrases. Kraus turns philology into ethics: precision doesn’t merely reveal meaning, it reveals complicity.
Quote Details
| Topic | Deep |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kraus, Karl. (2026, January 17). The closer the look one takes at a word, the greater distance from which it looks back. FixQuotes. https://fixquotes.com/quotes/the-closer-the-look-one-takes-at-a-word-the-75433/
Chicago Style
Kraus, Karl. "The closer the look one takes at a word, the greater distance from which it looks back." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-closer-the-look-one-takes-at-a-word-the-75433/.
MLA Style (9th ed.)
"The closer the look one takes at a word, the greater distance from which it looks back." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-closer-the-look-one-takes-at-a-word-the-75433/. Accessed 19 Feb. 2026.







