"The clue to book jacket photography is to look friendly and approachable, but not too glamorous"

In this quote, Antonia Fraser is providing guidance on how to produce an efficient book jacket photograph. She suggests that the secret is to strike a balance in between getting along and approachable, while also avoiding being too attractive. This implies that the picture should be inviting and welcoming, however not overly flashy or challenging. The goal is to create a sense of connection with the reader, making them feel comfy and fascinated by the book. By following this recommendations, authors can produce a book jacket that entices readers and properly shows the tone and content of their work.