"The commercialization of sport is the democratization of sport"
About this Quote
The intent is to flip a familiar complaint. “Commercialization” usually reads as corruption: logos on jerseys, ticket prices climbing, athletes turned into content. Young reframes it as access. Commercial markets build stadiums, bankroll youth programs, spread broadcasts, professionalize women’s leagues, and turn regional games into shared national rituals. In that sense, commerce becomes infrastructure - not just profit, but distribution. Democratization here isn’t about citizen control; it’s about mass availability.
The subtext is thornier. Young’s equation implies that visibility equals inclusion, and that the fastest route to broad participation runs through corporate capital. That’s a distinctly late-20th-century civil-rights-adjacent logic: integrate the mainstream, get a seat at the table, use institutions as engines of opportunity. It also dodges who sets the terms of entry. Commercial sport can widen the audience while narrowing the experience: paywalls, exclusive merchandising, public subsidies for private franchises, “community” defined by consumers.
Context matters: Young helped bring the 1996 Olympics to Atlanta, a mega-event where corporate sponsorship and civic uplift were sold as the same project. His quote reads like a defense brief for that era’s faith that markets could do public good at scale - and a reminder that “democracy” can be invoked to bless whatever gets people in the door, even if someone else owns the building.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Young, Andrew. (n.d.). The commercialization of sport is the democratization of sport. FixQuotes. https://fixquotes.com/quotes/the-commercialization-of-sport-is-the-121857/
Chicago Style
Young, Andrew. "The commercialization of sport is the democratization of sport." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/the-commercialization-of-sport-is-the-121857/.
MLA Style (9th ed.)
"The commercialization of sport is the democratization of sport." FixQuotes, https://fixquotes.com/quotes/the-commercialization-of-sport-is-the-121857/. Accessed 1 Feb. 2026.
