"The coolest thing about the series is that we stay very true to the books; it would be silly for us not to, because the books are exactly what the fans want to see. There's an action side to it, which I love, and there are werewolves now. There aren't just vampires. There's a wolf pack"
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Fidelity is doing double duty here: it is both an aesthetic promise and a PR insurance policy. Lautner frames staying "very true to the books" as common sense, not artistry, a strategic move in an era when adaptation backlash can metastasize into a brand problem overnight. Calling deviation "silly" shrinks the decision into something almost non-negotiable, shifting responsibility away from filmmakers and onto the supposedly clear, pre-written mandate of the fandom. Its subtext is anxious and savvy: we hear you, we respect the canon, please do not come for us.
Then he pivots to the real sales pitch: escalation. "Action side", "werewolves now", "There aren't just vampires" signals franchise growth, the second-movie problem solved by widening the sandbox. The books-as-bible reassurance calms purists; the creature expansion teases newcomers and lapsed viewers who might dismiss Twilight as all longing glances and moody forests. He is not debating themes; he is marketing variety.
The "wolf pack" tag is especially telling. It is less about lore than about identity: a new team, new tribal energy, new spectacle, and, not incidentally, a new heartthrob axis. In 2009-era fan culture, where shipping wars and online allegiance drove attention, introducing a pack isn't just narrative texture; it's an invitation to pick sides, remix clips, and keep the conversation burning between releases. Lautner is speaking as a participant in the franchise machine, but his pitch lands because it respects the fan contract while promising the dopamine hit of "more."
Then he pivots to the real sales pitch: escalation. "Action side", "werewolves now", "There aren't just vampires" signals franchise growth, the second-movie problem solved by widening the sandbox. The books-as-bible reassurance calms purists; the creature expansion teases newcomers and lapsed viewers who might dismiss Twilight as all longing glances and moody forests. He is not debating themes; he is marketing variety.
The "wolf pack" tag is especially telling. It is less about lore than about identity: a new team, new tribal energy, new spectacle, and, not incidentally, a new heartthrob axis. In 2009-era fan culture, where shipping wars and online allegiance drove attention, introducing a pack isn't just narrative texture; it's an invitation to pick sides, remix clips, and keep the conversation burning between releases. Lautner is speaking as a participant in the franchise machine, but his pitch lands because it respects the fan contract while promising the dopamine hit of "more."
Quote Details
| Topic | Book |
|---|---|
| Source | Help us find the source |
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