Wealth & Money Quote by Guy Lafleur

A hard truth delivered in locker-room plainness: performance isn’t just admired, it’s monetized, and forgiveness is priced accordingly. Guy Lafleur isn’t romanticizing the fans; he’s stripping the relationship down to its transaction. “The crowd doesn’t give a crap” isn’t contempt so much as clarity: devotion is conditional, and the condition is value. Not effort. Not loyalty. Not even character. Bring the money in.

The line lands because it punctures the myth of pure sports worship. In hockey, especially in Lafleur’s era, the athlete is sold as both warrior and hometown son, a figure you’re supposed to love for the crest as much as the goals. Lafleur flips that story: the crowd’s moral standards wobble the moment the team’s revenues, wins, and bragging rights are protected. It’s an indictment of fan culture, but also of the ecosystem that trains everyone to think this way. Owners, advertisers, media, and even arenas full of people chanting your name all converge on one metric that matters most: the one that shows up on a balance sheet.

Subtextually, there’s a shrug of survival in it. An athlete learns early that he’s celebrated as an asset, not a person; the cheers can evaporate the minute the “money in” stops. Coming from a legend whose peak coincided with hockey’s growing commercial era, it reads like veteran wisdom: don’t confuse noise with love. In the marketplace of sports, morality is often just a luxury surcharge.