"The director's who want to be innovative use the DVD as a tool to see what people have done in the past and you have other people who will actually take from better directors and that makes them better directors"
About this Quote
The intent is almost managerial: use the tool, learn the market, improve the product. “Innovative” directors, he suggests, aren’t magicians; they’re disciplined researchers. The subtext is a quiet dismantling of auteur mythology. Greatness isn’t pure inspiration, it’s pattern recognition - seeing what worked, what moved audiences, what shots and rhythms have already proven durable.
Then he pivots to the more controversial idea: “take from better directors and that makes them better directors.” In a culture that loves to prosecute “copying,” Bruckheimer normalizes it as apprenticeship. He’s framing influence as a professional obligation, not a moral failing. It also reveals a producer’s bias toward execution over purity: if you can steal the right lessons and deliver on them, the audience doesn’t care where the spark originated.
Context matters. This is DVD-era thinking, when commentary tracks and behind-the-scenes extras turned filmmaking into a consumer-facing masterclass. The medium didn’t just distribute movies; it distributed methods. Bruckheimer is acknowledging how technology accelerates taste, imitation, and eventually, new combinations - the engine room of mainstream Hollywood evolution.
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Citation Formats
APA Style (7th ed.)
Bruckheimer, Jerry. (2026, January 15). The director's who want to be innovative use the DVD as a tool to see what people have done in the past and you have other people who will actually take from better directors and that makes them better directors. FixQuotes. https://fixquotes.com/quotes/the-directors-who-want-to-be-innovative-use-the-163967/
Chicago Style
Bruckheimer, Jerry. "The director's who want to be innovative use the DVD as a tool to see what people have done in the past and you have other people who will actually take from better directors and that makes them better directors." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-directors-who-want-to-be-innovative-use-the-163967/.
MLA Style (9th ed.)
"The director's who want to be innovative use the DVD as a tool to see what people have done in the past and you have other people who will actually take from better directors and that makes them better directors." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-directors-who-want-to-be-innovative-use-the-163967/. Accessed 12 Feb. 2026.
