"The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities"
About this Quote
The sharper turn is in the second sentence, where he upgrades optimism into discernment. This is doing reputational cleanup for entrepreneurship, a word that can sound like reckless hustle. Gerber’s entrepreneur isn’t merely the person who “sees” what others miss; he or she practices triage. Opportunity becomes abundant, almost cheap. The real skill is selection: filtering signal from noise, resisting the intoxicating idea that every possibility deserves a pivot, a pitch deck, a personal brand.
Context matters: Gerber’s broader project (especially in the small-business mythology of The E-Myth era) is to professionalize the dreamer. He’s arguing against the romantic entrepreneur as pure risk-taker and toward systems, judgment, and repeatable decision-making. The subtext is both empowering and disciplining: you’re invited to feel entrepreneurial, but you’re also warned that mature ambition isn’t about spotting openings-it’s about saying no to most of them.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gerber, Michael. (2026, February 5). The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities. FixQuotes. https://fixquotes.com/quotes/the-entrepreneur-in-us-sees-opportunities-184942/
Chicago Style
Gerber, Michael. "The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities." FixQuotes. February 5, 2026. https://fixquotes.com/quotes/the-entrepreneur-in-us-sees-opportunities-184942/.
MLA Style (9th ed.)
"The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities." FixQuotes, 5 Feb. 2026, https://fixquotes.com/quotes/the-entrepreneur-in-us-sees-opportunities-184942/. Accessed 11 Feb. 2026.








