"The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it"
About this Quote
The intent is bluntly practical. Theater, film, radio - all of it competes with distraction. Welles came up in an era when mass media was rewriting the rules of cultural authority, when his own Mercury Theatre productions and War of the Worlds broadcast proved that form could be as important as content, and scandal could be a kind of proof-of-life. “Excite the spectators” isn’t pandering; it’s an insistence that comprehension begins with captivation.
Subtext: if you don’t earn attention, you don’t get to keep your purity. Welles is also smuggling in a critique of institutions that treat canonical texts like museum pieces. Put Hamlet in an aquarium and you expose the real oxygen supply: not tradition, but urgency. The provocation isn’t “anything goes.” It’s “nothing survives without contact.” Spectacle, for Welles, is a delivery system for meaning - and a reminder that audiences aren’t students; they’re choosers.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Welles, Orson. (2026, January 15). The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it. FixQuotes. https://fixquotes.com/quotes/the-essential-is-to-excite-the-spectators-if-that-9409/
Chicago Style
Welles, Orson. "The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-essential-is-to-excite-the-spectators-if-that-9409/.
MLA Style (9th ed.)
"The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-essential-is-to-excite-the-spectators-if-that-9409/. Accessed 18 Feb. 2026.



