Skip to main content

Daily Inspiration Quote by Abraham Maslow

"The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior"

About this Quote

Maslow’s optimism lands with the force of a provocation, not a platitude. Written against a mid-century backdrop that treated human behavior as something to condition, control, or pathologize, this line smuggles a moral argument into psychological language: if people look “bad,” check the environment before you indict the person. It’s a quiet reversal of suspicion. The problem isn’t that humans are inherently broken; the problem is that we keep building conditions that make them act broken.

The specific intent is practical and political. “Affection and security” are not soft extras; they’re prerequisites. Maslow is asserting a kind of emotional infrastructure theory: stable attachment, safety, and belonging aren’t rewards for good behavior, they’re the inputs that make good behavior likely. Read that way, the quote becomes a critique of institutions that demand composure from people they keep precarious - workplaces that preach loyalty while courting layoffs, schools that punish acting out without addressing instability, social systems that moralize “personal responsibility” while rationing care.

The subtext is also a rebuke to cynicism dressed up as realism. Calling people “good” isn’t naive in Maslow’s frame; it’s a testable hypothesis. Treat humans as threats and you’ll get defensive, brittle behavior. Offer affection and security and you cultivate what he’s really describing: trust. The phrasing is almost behavioral in its symmetry - give X, get X - but the bet underneath is humanistic: that dignity is contagious when it’s not treated as scarce.

Quote Details

TopicKindness
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Maslow, Abraham. (2026, January 14). The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior. FixQuotes. https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/

Chicago Style
Maslow, Abraham. "The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/.

MLA Style (9th ed.)
"The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/. Accessed 12 Feb. 2026.

More Quotes by Abraham Add to List
People Are Good: Affection and Security Inspire Positive Behavior
Click to enlarge Portrait | Landscape

About the Author

Abraham Maslow

Abraham Maslow (April 1, 1908 - June 8, 1970) was a Psychologist from USA.

17 more quotes available

View Profile

Similar Quotes

Franklin D. Roosevelt, President
Franklin D. Roosevelt
Jacques Yves Cousteau, Explorer
Jacques Yves Cousteau