"The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior"
About this Quote
The specific intent is practical and political. “Affection and security” are not soft extras; they’re prerequisites. Maslow is asserting a kind of emotional infrastructure theory: stable attachment, safety, and belonging aren’t rewards for good behavior, they’re the inputs that make good behavior likely. Read that way, the quote becomes a critique of institutions that demand composure from people they keep precarious - workplaces that preach loyalty while courting layoffs, schools that punish acting out without addressing instability, social systems that moralize “personal responsibility” while rationing care.
The subtext is also a rebuke to cynicism dressed up as realism. Calling people “good” isn’t naive in Maslow’s frame; it’s a testable hypothesis. Treat humans as threats and you’ll get defensive, brittle behavior. Offer affection and security and you cultivate what he’s really describing: trust. The phrasing is almost behavioral in its symmetry - give X, get X - but the bet underneath is humanistic: that dignity is contagious when it’s not treated as scarce.
Quote Details
| Topic | Kindness |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Maslow, Abraham. (2026, January 14). The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior. FixQuotes. https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/
Chicago Style
Maslow, Abraham. "The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/.
MLA Style (9th ed.)
"The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/the-fact-is-that-people-are-good-give-people-29513/. Accessed 12 Feb. 2026.









