"The factories were heavily bombed, but practically the construction work had been redone very quickly"
About this Quote
Agnelli’s line reads like a shrug dressed up as reassurance: yes, the factories were “heavily bombed,” but “practically” the work was redone “very quickly.” The sentence performs a particular kind of postwar Italian confidence, one that turns catastrophe into an operational detail. “Practically” is the tell. It’s a business word that flattens the moral and human scale of bombing into a question of timelines, crews, and capital expenditure. Damage becomes a project-management problem.
That rhetorical move makes sense coming from the man who embodied Fiat and, by extension, the industrial spine of modern Italy. In the decades after World War II, rebuilding wasn’t just construction; it was national self-mythmaking. Speed became virtue. Efficiency became redemption. Agnelli’s phrasing sells continuity: the machinery of production can be interrupted, even shattered, but never truly stopped. The subtext is not merely resilience; it’s legitimacy. If the factories can be rebuilt quickly, then the social order organized around them can be, too.
There’s also a quiet act of power in the passive voice: “were heavily bombed.” By whom? For what reasons? War appears as weather, not politics. That erasure is convenient for an industrial titan navigating a century where corporations often survived regime change better than ordinary people did. The line is meant to inspire confidence in recovery, but it also reveals the cold comfort of managerial optimism: reconstruction as proof that the system works, even when history tries to blow it apart.
That rhetorical move makes sense coming from the man who embodied Fiat and, by extension, the industrial spine of modern Italy. In the decades after World War II, rebuilding wasn’t just construction; it was national self-mythmaking. Speed became virtue. Efficiency became redemption. Agnelli’s phrasing sells continuity: the machinery of production can be interrupted, even shattered, but never truly stopped. The subtext is not merely resilience; it’s legitimacy. If the factories can be rebuilt quickly, then the social order organized around them can be, too.
There’s also a quiet act of power in the passive voice: “were heavily bombed.” By whom? For what reasons? War appears as weather, not politics. That erasure is convenient for an industrial titan navigating a century where corporations often survived regime change better than ordinary people did. The line is meant to inspire confidence in recovery, but it also reveals the cold comfort of managerial optimism: reconstruction as proof that the system works, even when history tries to blow it apart.
Quote Details
| Topic | War |
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