"The fashion of the world is to avoid cost, and you encounter it"
About this Quote
The sting is in the second clause: “and you encounter it.” You can’t opt out. Even if you’re willing to pay in money, reputation, loyalty, or grief, you still have to move through a world engineered to dodge payment. Shakespeare’s characters live in economies of evasion: promises that don’t bind, love that wants the reward without the risk, politics that demands results but disowns the consequences. The line implies a grim arithmetic: someone always pays; the only question is whether the bill is acknowledged or quietly shifted.
In the drama’s context, it reads like counsel for the clear-eyed - the person who expects sincerity, sacrifice, or honor and keeps being shocked by the marketplace logic governing human behavior. Shakespeare’s intent isn’t to moralize abstractly; it’s to sharpen the audience’s attention. When everyone is trying to get something for nothing, the rare figure who pays full price looks either noble or foolish. The theatre thrives on that tension: cost is the engine of plot, and avoidance is the engine of betrayal.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Unverified source: Much Ado About Nothing (William Shakespeare, 1600)
Evidence: Good Signior Leonato, you are come to meet your trouble: the fashion of the world is to auoid cost, and you encounter it (Act 1, Scene 1 (no page numbers in early quartos)). This line is spoken by Don Pedro to Leonato in Act 1, Scene 1. The earliest publication of the play is the First Quarto (Q1... Other candidates (1) The Complete Works of William Shakespeare: All's well tha... (William Shakespeare, 1880) compilation95.0% William Shakespeare. Enter Don PEDRO , Don JOHN , CLAUDIO , BENEDICK , and BALTHAZAR . D. Pedro . Good Signior Leonat... |
| Cite |
Citation Formats
APA Style (7th ed.)
Shakespeare, William. (2026, March 1). The fashion of the world is to avoid cost, and you encounter it. FixQuotes. https://fixquotes.com/quotes/the-fashion-of-the-world-is-to-avoid-cost-and-you-27586/
Chicago Style
Shakespeare, William. "The fashion of the world is to avoid cost, and you encounter it." FixQuotes. March 1, 2026. https://fixquotes.com/quotes/the-fashion-of-the-world-is-to-avoid-cost-and-you-27586/.
MLA Style (9th ed.)
"The fashion of the world is to avoid cost, and you encounter it." FixQuotes, 1 Mar. 2026, https://fixquotes.com/quotes/the-fashion-of-the-world-is-to-avoid-cost-and-you-27586/. Accessed 28 Mar. 2026.









