"The film industry needs to confront the physical footprint of the way films get made"

In this quote, Edward Norton is highlighting the significance of addressing the environmental impact of the film market. He is recommending that the procedure of making films has a considerable physical footprint, indicating that it has a big and tangible impact on the environment. This might include making use of resources such as energy, water, and products, as well as the production of waste and emissions. By using the word "confront," Norton is suggesting that the movie industry must actively acknowledge and take duty for its influence on the environment. This quote works as a call to action for the movie industry to focus on sustainability and make changes to lower its physical footprint.