"The first clothing line I had was called Very Rue. Then we changed the name and moved to QVC, and the name became A Touch of Rue"
About this Quote
"A Touch of Rue" is the compromise that still wants to feel like Rue. It softens the self-brand from full-frontal identity to an accent, a garnish, something you can add without committing to a whole persona. The phrase also carries a sly double meaning: "rue" as regret, a faint bitterness, the kind of emotional aftertaste that makes the line feel accidentally literary. It’s funny because it’s unguarded; she isn’t pretending the pivot is artistic evolution. She’s narrating celebrity entrepreneurship as it often is: hopeful, slightly chaotic, and governed by distribution channels more than inspiration.
The deeper subtext is about fame’s translation problem. A beloved TV actress has cultural capital, but retail demands a different kind of legibility. McClanahan’s candor turns that tension into charm: she’s not selling you transcendence, just a wearable piece of her, resized for the QVC era.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McClanahan, Rue. (2026, January 13). The first clothing line I had was called Very Rue. Then we changed the name and moved to QVC, and the name became A Touch of Rue. FixQuotes. https://fixquotes.com/quotes/the-first-clothing-line-i-had-was-called-very-rue-118419/
Chicago Style
McClanahan, Rue. "The first clothing line I had was called Very Rue. Then we changed the name and moved to QVC, and the name became A Touch of Rue." FixQuotes. January 13, 2026. https://fixquotes.com/quotes/the-first-clothing-line-i-had-was-called-very-rue-118419/.
MLA Style (9th ed.)
"The first clothing line I had was called Very Rue. Then we changed the name and moved to QVC, and the name became A Touch of Rue." FixQuotes, 13 Jan. 2026, https://fixquotes.com/quotes/the-first-clothing-line-i-had-was-called-very-rue-118419/. Accessed 22 Feb. 2026.


