"The first clothing line I had was called Very Rue. Then we changed the name and moved to QVC, and the name became A Touch of Rue"
About this Quote
Branding, in Rue McClanahan's telling, is less a grand manifesto than a series of pragmatic pivots dressed up with a wink. "Very Rue" sounds like an inside joke that escaped into commerce: a pun on "very true", a little self-mythologizing, a little camp. It’s the kind of name that assumes you already get the reference, that you’re in on the personality. Then comes the quiet plot twist: "Then we changed the name and moved to QVC". Translation: the boutique fantasy hits the reality of mass-market retail, where clarity beats cleverness and the audience isn’t obligated to know your resume.
"A Touch of Rue" is the compromise that still wants to feel like Rue. It softens the self-brand from full-frontal identity to an accent, a garnish, something you can add without committing to a whole persona. The phrase also carries a sly double meaning: "rue" as regret, a faint bitterness, the kind of emotional aftertaste that makes the line feel accidentally literary. It’s funny because it’s unguarded; she isn’t pretending the pivot is artistic evolution. She’s narrating celebrity entrepreneurship as it often is: hopeful, slightly chaotic, and governed by distribution channels more than inspiration.
The deeper subtext is about fame’s translation problem. A beloved TV actress has cultural capital, but retail demands a different kind of legibility. McClanahan’s candor turns that tension into charm: she’s not selling you transcendence, just a wearable piece of her, resized for the QVC era.
"A Touch of Rue" is the compromise that still wants to feel like Rue. It softens the self-brand from full-frontal identity to an accent, a garnish, something you can add without committing to a whole persona. The phrase also carries a sly double meaning: "rue" as regret, a faint bitterness, the kind of emotional aftertaste that makes the line feel accidentally literary. It’s funny because it’s unguarded; she isn’t pretending the pivot is artistic evolution. She’s narrating celebrity entrepreneurship as it often is: hopeful, slightly chaotic, and governed by distribution channels more than inspiration.
The deeper subtext is about fame’s translation problem. A beloved TV actress has cultural capital, but retail demands a different kind of legibility. McClanahan’s candor turns that tension into charm: she’s not selling you transcendence, just a wearable piece of her, resized for the QVC era.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Later attribution: Mystery Science Theater 3000 (Rue McClanahan) modern compilation
Evidence:
crow cutout look out you little doodad servo cutout somethings sure going to happen the mike cutout falls over and the tape recorder starts to wind down mike |
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