"The First Law of Journalism: to confirm existing prejudice, rather than contradict it"
About this Quote
The subtext is about incentives. Newsrooms like to flatter themselves with ideals - objectivity, accountability, the public interest - but the market quietly votes for emotional confirmation: the story that lets conservatives feel besieged, liberals feel righteous, elites feel competent, outsiders feel ignored. “Prejudice” is the key provocation, because it strips away the euphemisms (“lean,” “angle,” “framing”) and names the psychological engine: people consume information the way they consume identity. Journalism, in this cynical view, becomes a service industry for self-recognition.
Context matters: Cockburn built a career as a contrarian polemicist, skeptical of establishment narratives and media consensus. Read against the late-20th-century rise of punditry and “objective” stenography - and even more against today’s algorithmic feeds - the line feels less like a one-liner and more like a business model. Its intent isn’t merely to sneer at reporters; it’s to warn readers: if you feel perfectly affirmed, you’re probably being sold something.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Cockburn, Alexander. (n.d.). The First Law of Journalism: to confirm existing prejudice, rather than contradict it. FixQuotes. https://fixquotes.com/quotes/the-first-law-of-journalism-to-confirm-existing-135946/
Chicago Style
Cockburn, Alexander. "The First Law of Journalism: to confirm existing prejudice, rather than contradict it." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/the-first-law-of-journalism-to-confirm-existing-135946/.
MLA Style (9th ed.)
"The First Law of Journalism: to confirm existing prejudice, rather than contradict it." FixQuotes, https://fixquotes.com/quotes/the-first-law-of-journalism-to-confirm-existing-135946/. Accessed 1 Feb. 2026.


