"The first thing they were told was how to hone their talent. Then they were told how to market their talent, discipline their talent, and type their talent. And then they were told they might as well forget about talent"
About this Quote
The subtext is a critique of professionalization as a kind of bait-and-switch. You're invited in with the promise that ability matters, then conditioned to believe the real currency is visibility, compliance, and fit. "Type" is the sharpest blade here: it suggests not just branding but pigeonholing, the reduction of a complex person into a market segment. Once you're typed, talent becomes less a living capacity than a justification for the label.
As a reporter, Fein writes with the observational cynicism of someone who has watched institutions - schools, industries, cultural gatekeepers - talk about merit while running on incentives that reward predictability. The quote works because it stages a narrative of disillusionment: the gradual replacement of creative risk with the safer skills of self-packaging, until "talent" reads like a quaint myth the system uses to keep people playing along.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fein, Esther B. (2026, February 16). The first thing they were told was how to hone their talent. Then they were told how to market their talent, discipline their talent, and type their talent. And then they were told they might as well forget about talent. FixQuotes. https://fixquotes.com/quotes/the-first-thing-they-were-told-was-how-to-hone-47933/
Chicago Style
Fein, Esther B. "The first thing they were told was how to hone their talent. Then they were told how to market their talent, discipline their talent, and type their talent. And then they were told they might as well forget about talent." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/the-first-thing-they-were-told-was-how-to-hone-47933/.
MLA Style (9th ed.)
"The first thing they were told was how to hone their talent. Then they were told how to market their talent, discipline their talent, and type their talent. And then they were told they might as well forget about talent." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/the-first-thing-they-were-told-was-how-to-hone-47933/. Accessed 22 Feb. 2026.




