"The first thing you need to run for President is a budget of around $20 million dollars a day"
About this Quote
The intent is bluntly demystifying. Presidential campaigns are often sold as civic pilgrimages; Walton drags them back to the balance sheet. The subtext is more corrosive: if the entry fee is that high, the field is pre-filtered for the wealthy, the well-connected, and the candidates who can attract deep-pocketed donors or friendly media ecosystems. It’s not simply that money helps - it structures who gets to be “serious” in the first place.
Context does the rest. Since Citizens United and the rise of Super PACs, campaigns have become permanent fundraising machines, with digital ads, consultants, data operations, travel, and rapid-response media all compounding costs. Walton’s number reads like an exaggerated shorthand for an obvious reality: modern democracy has a cover charge, and it’s high enough to make “choice” feel pre-negotiated.
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Walton, Rob. (2026, January 18). The first thing you need to run for President is a budget of around $20 million dollars a day. FixQuotes. https://fixquotes.com/quotes/the-first-thing-you-need-to-run-for-president-is-13288/
Chicago Style
Walton, Rob. "The first thing you need to run for President is a budget of around $20 million dollars a day." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-first-thing-you-need-to-run-for-president-is-13288/.
MLA Style (9th ed.)
"The first thing you need to run for President is a budget of around $20 million dollars a day." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-first-thing-you-need-to-run-for-president-is-13288/. Accessed 18 Feb. 2026.




