"The goal is to normalize trade relations based on sound science and consumer protection"
About this Quote
The cleverness is in the coupling. Trade liberalization is controversial because it produces visible losers (farmers facing competition, industries undercut, voters spooked by food-safety scares). So Johanns staples it to “consumer protection,” inviting the public to see deregulation-adjacent policy as protective rather than permissive. It’s a rhetorical two-for-one: reassure anxious shoppers while signaling to trading partners that the U.S. is ready to treat their goods as legitimate.
Context matters. Johanns, as a farm-state Republican and former U.S. Secretary of Agriculture, speaks from an era when “free trade” was being rebranded after political backlash and high-profile food and animal-health disputes. “Based on sound science” also nods to World Trade Organization norms: rules should be justified by risk assessment, not disguised protectionism. The subtext: if you keep blocking imports (or our exports) without scientific justification, you’re not protecting consumers - you’re playing politics. And we’d like the market to call your bluff.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Johanns, Mike. (2026, January 16). The goal is to normalize trade relations based on sound science and consumer protection. FixQuotes. https://fixquotes.com/quotes/the-goal-is-to-normalize-trade-relations-based-on-93863/
Chicago Style
Johanns, Mike. "The goal is to normalize trade relations based on sound science and consumer protection." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-goal-is-to-normalize-trade-relations-based-on-93863/.
MLA Style (9th ed.)
"The goal is to normalize trade relations based on sound science and consumer protection." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-goal-is-to-normalize-trade-relations-based-on-93863/. Accessed 12 Feb. 2026.





