"The goal is to win, but it is the goal that is important, not the winning"
About this Quote
The subtext is designerly. Goals are scaffolding: they focus attention, create tension, and give decisions weight. Without a goal, activity becomes noise. With a goal, every move becomes legible, even if you lose. That’s a defense of process that doesn’t lapse into the soft-focus “it’s about the journey” cliché, because he refuses to discard competitiveness. The goal still has teeth. You still aim to win; you just don’t worship the result.
There’s also an ethical argument hiding in the phrasing. If winning is the only thing that matters, then cheating, exploiting loopholes, and optimizing the fun out of a system become rational behaviors. If the goal is what matters, you’re invited to honor the game itself: the shared agreement, the friction, the risk, the possibility of failure. It’s a philosophy that makes losing tolerable without making it noble.
Contextually, it reads like a corrective to a culture that keeps score on everything. Knizia isn’t anti-ambition; he’s anti-idolatry. The point is to care intensely, but not destructively.
Quote Details
| Topic | Games |
|---|---|
| Source | Later attribution: Eurogames (Stewart Woods, 2012) modern compilationISBN: 9780786490653 · ID: xgmjCHxSxvoC
Evidence: ... Reiner Knizia: “When playing a game, the goal is to win, but it is the goal that is important, not the winning.” Although this statement displays a certain idealism about the nature of competitive gameplay, it reinforces the notion that ... Other candidates (1) Reiner Knizia tweet (Remember: the goal is to win...) (Reiner Knizia, 2011)50.0% Remember: When playing a game, the goal is to win, but it is the goal that is important, not the winning.... This is ... |
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Citation Formats
APA Style (7th ed.)
Knizia, Reiner. (2026, March 2). The goal is to win, but it is the goal that is important, not the winning. FixQuotes. https://fixquotes.com/quotes/the-goal-is-to-win-but-it-is-the-goal-that-is-184059/
Chicago Style
Knizia, Reiner. "The goal is to win, but it is the goal that is important, not the winning." FixQuotes. March 2, 2026. https://fixquotes.com/quotes/the-goal-is-to-win-but-it-is-the-goal-that-is-184059/.
MLA Style (9th ed.)
"The goal is to win, but it is the goal that is important, not the winning." FixQuotes, 2 Mar. 2026, https://fixquotes.com/quotes/the-goal-is-to-win-but-it-is-the-goal-that-is-184059/. Accessed 15 Mar. 2026.












